MSP Technology Day: Security. Efficiency. Automation.
Design and Animation : Sarah Talbot
Brand Design: Andrea Carillo
December 2020
MSP Technology day has been one of Datto’s most successful event series of 2020. The fully virtual event brings together IT business owners to learn about industry best practices and engage in networking opportunities. This third event was themed around “Security, Automation, and Efficiency.” I was responsible for both social media campaign videos and the Introductory video which opened the event.
The motion design for this event is inspired by the concept of all three theme elements working together rhythmically, like clockwork. I structured my animation to create scenes full of small animation loops, driven by the rhythm of the music. As the music gained complexity, so too would the scenes, using many loops working in tandem with each other. These intricate compositions underscore the perfect IT environment, full of modular tools, working together, multitasking away, and allowing businesses to run efficiently.